The coronavirus has turned everything we knew upside down. It has impacted all areas and has led brands to change their ways of communicating. In the midst of this crisis, many organizations are betting on email marketing and have brought healthy advice, inspirational messages and updates about the disease to the inboxes of their consumers and potential clients. Knowing that the public now has more time and is constantly in front of the screen professional email list their smartphone , some companies are inviting people to buy from home, while others have chosen to tell the professional email list they are taking and show off the services that they currently offer through their website. In a time as delicate as this, the digital channel is the great solution for companies that have seen their sales affected . Email marketing is essential to position yourself, but for it to be effective, a series of important details must be taken into account.
Why is email marketing important? In recent years, email marketing has become the most profitable digital technique on the market. Through an email, companies can offer their products and services, increase the number of professional email list and generate close links . How can you get this? Thanks to good segmentation and knowledge of the target audience. In addition, today emailing can operate on professional email list its own thanks to automation and the existence of various professional email list platforms. Companies can activate a series of emails that are sent automatically when a customer clicks on a certain link, subscribes to a list or meets the condition of living in a specific city, for example. You can also read: Digital marketing in times of coronavirus Email marketing is important to generate more searches for a brand, guarantee a boosted reach, have an optimized on-site engagement, generate more recurring visits and create an effective content strategy.
Specialist Recommendations Hilary Fussell Sisco, chair of the Strategic Communications department at Quinnipiac University in Connecticut, tells The New York Times that during this global crisis, it's important that brands don't stay silent . “The basic element of crisis communication is that you have to say something,” she says. In addition, the teacher also ensures that email marketing is effective, but first you must find the ideal audience. “For professional email list, a person who last ate at a restaurant brand in 2007 might ignore the mail, but a person who orders two delivered meals a week will be interested in the information . ” For his part, Michael Wentz, director of Digital Marketing at Adelphi University in New York, assures that companies that send emails with information about the pandemic demonstrate great social responsibility . “
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Email Marketing: The Digital Tool To Professional Email List Your Customers During The Pandemic
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